Real estate projects and deals often become complex as they involve stakeholders, brokers, agents, buyers, sellers, documentation, and big amounts of money. Customer relationship management (CRM) allows to manage all tasks in one place in an organized manner. When it comes to successful dealings and project management, CRM becomes an essential tool for Real Estate Businesses. Let us dive into details how CRM tailored to real estate businesses improves management. 

CRM – A Seamless Integration into Real Estate

CRM software, for real estate, helps professionals dealing with sales, management, and administration tasks, and aligns all operations. With real estate CRM, businesses get a one-window solution streamlining all data in an organized way. Let us outweigh its core features:  

• Contract management

The most delicate and important task for realtors and real estate agents is to manage contracts, and transactions, and upload documentation. Moreover, real estate businesses can allow limited access to the relevant individuals for viewing documentation and contracts in CRM. 

• Communication

Real estate business success lies in updated communication with clients. CRM tools come with auto-messaging, emails, and call features. You can send reminders to clients, notify them about appointments, and send messages on important events (birthdays, New Year wishes, etc.) The dynamic communication tool fosters powerful relationships with real estate clients leading to fast deal closing.

• Marketing data & management

Marketing campaigns play a crucial role in the growth of the real estate business. With dynamic auto marketing, send business vouchers, and property images, and manage virtual properties. Moreover, the CRM tool also manages email marketing and social media marketing, and tracks campaign data. Consequently, you can work on low-performing marketing strategies, skip them, or upgrade the marketing data for better leads.

• Task management

Purchasing, selling, and investment goals, documents, and real-estate projects often become complicated when dealing manually. With real estate CRM, you can manage daily tasks, and long-term or short-term goals to attain high productivity.

• Automation

CRM boosts business performance with its auto features. From auto communication management to marketing strategies, CRM saves your time from doing repetitive tasks and ensures auto operations.

How does Bitrix24 Real Estate CRM benefit?

Bitrix24 CRM is a tool designed to cater to the real estate business essentials. From lead management to data analytics, bitrix24 CRM ensures superb management of sales, clients, and contracts. With its certified tools, Bitrix24 facilitates the users with a one-click dashboard, tracking, and monitoring data and activities. CRM database allows access to AI-powered tools that can perform superior in several ways including:

• Project allocation and equal task distribution among all team members
• Track and monitor the project details for both individual and team performances
• Synchronize the clients’ profiles with the stakeholders and partners’ forums
• Assess the performance of previous projects, see details, and success rate
• Plan future tasks and organize all projects in one place
• Offers top-rated client management
• Manages workflow and helps to meet the deadlines faster

Real estate business compromises multiple components and Bitrix24 CRM tailors the specific requirements to each component. Let us unveil how Bitrix24 Real estate CRM benefits different components of the real estate market:

1. Real estate data and communication

Real estate agents act as the arms of the property business. Realtors and agents collect useful data from market and store in CRM for the later use. This information can be stored to boost deals with the client and upgrade the market status. 

2. Property database &revenue metrics

When real estate agents bring client and its information, administrators search the best fit property that suits to the customers for selling or purchasing purpose. Administrator can add new and old property in CRM database and allow access to other team emmbers to show the clients.

Moreover, administrators can evaluate the information of sell, purchase, reports, and revenue at one place.  

3. Property marketing  & Client management

As a marketer, you need to assess the targeted audience for your real estate business. A dynamic CRM identifies the targeted audience for certain properties and markets the property campaigns specifically.

Moreover, CRM allows active marketing strategies pointing out the low-performing strategies. It also proves the ideal tool to manage the diversity of clients. CRM segments the clients into sellers, buyers, investors, etc. This segmentation allows us to observe and track each progress with different types of clients. 

4. Sales and Support

Bitrix24 CRM tailors to the best customer acquisition with the personalized features. You can deal with consultation and clients who make sales. With the automated communication tools, customers can get instant support and reminders regarding deals, payments, and contracts.

Wrap Up  

Bitrix24 CRM software is a miraculous tool that makes Project management precise and authenticated. The authorized CRM access offers high data security. While selecting the right tool for real estate business, always consider the accredited partners. SAABSOFT is the trusted Bitrix24 partner in UAE and facilitates the real estate digital systems. We integrate the largest real estate platforms with businesses to offer the best Customer relationship management solution. Contact us to drive instant growth in real estate business with our next-generation CRM solution.